BURGER WARS

NEW YORK, NY – The battle for number one is finally over and the results are in!
The smoke has finally cleared and countless ego’s were shattered. The Burger Wars is never pretty and chains across the country are continuously fighting for that number one spot on the Zagat survey. Countless marketing campaigns were pitched, new product were tested, while old products were refined.
The quintessential category, the one that almost every fast-food chain wants to win, “Best Burger” revealed some shocking results. Your usual giants – McDonald’s, Wendy’s and Burger King – cracked the top 5, but they didn’t win. They were pushed down the list by some new fierce competition. Five Guys, who didn’t even make the top 5 burger list last year, shot all the way up to No. 1. In-N-Out Burger settled for second place.
Best Burger
1. Five Guys
2. In-N-Out Burger
3. Wendy’s
4. Burger King
5. McDonald’s
The Zagat Fast-Food Survey took in 6,518 votes. Those voters averaged 6.1 meals per month at fast-food chains and 4.6 meals a month at full-service chains. When it came to rating the top food for mega chains – those with more than 5,000 U.S. locations – the results found the Golden Arches out of the top 5.
Top Food (Mega-Chains)
1.Wendy’s
2. Subway
3. KFC
4. Taco Bell
5. Burger King
To see the full details, check out the Zagat page. In hopes of retooling for next year’s war, some chains are making moves to shoot up the list. New plans and initiatives are being launched that will hopefully distinguish them from the crowd.
The BK has opened a specialty restaurant called the Whopper Bar, which serves up variations on the Whopper Sandwich. The flagship opened at New York’s Times Square, where BK groupies flocked to try novelty items like the Meat BEast – which includes crispy bacon, pepperoni, and melted American cheese – and the Bourbon Burger – which comes with onion rings and Bourbon-flavored sauce.
Krispy Kreme was relatively non-existent in the polls, but they’re looking to change that. The Donut chain is launching a cheeseburger – seriously. It’s a new take on cheeseburgers and it is sure to make your cholesterol level skyrocket. The idea is to slice a donut in half and throw some meat and cheese in the middle – called the Luther Burger.
Five Guys: Burgers and Fries isn’t opening up any new burger bars or creating a new donut burger – they’re just going to stick to what they do best. They’re known for their really tasty hamburgers – thanks to made-to-order sandwiches with fresh ingredients and unlimited toppings, for no extra charge.