Twenty-five years ago Carl Lewis owned the ’84 Olympics. Actually it might have been ’88, but stay with me.
Everyone in America knows these names: FloJo, Jackie Joyner Kersey, Mary Decker, Edwin Moses, and that weird guy from Russia who won like 300 straight pole vaults. But, somehow track and field has lost its way.
Drugs, other sports, doping, TV, doping and drugs, and the fall of the importance of the Olympics each have played their part. Now the governing body of Track and Field, the GBoTaF, has decided to take a pro-active role, by hiring a marketing firm to ‘rebrand’ their brand.
As of 2010, track and field will now be called ‘Adult Gym’.
Said one official,”We really feel this will make us more relatable to adults and kids. Every kid loves gym, and what adult wouldn’t love to back to the comic absurdity of gym class, opposed to working at his desk”.
And the argument has merit. Many of track and fields main events are gym class staples: the triple jump, long jump, sprint, and 800. This reporter can’t believe they haven’t dones this earlier.
And going forward, who wouldn’t like to see the pegboard, floor hockey, and dodgeball added to track events. It would make them more interesting, and increase sponsorship potential.
Way to go, adult gym. I look forward to your next meet, where all of you have to wear the same outfit, including the reversible shirt.
For more Shoeless Joe Jackson, and articles and videos that spin sports and comedy in ways ESPN isn’t allowed to, check out http://www.dailyballbreakers.com/ (breaking balls every day).
I hope this is a joke?!?! As this has to be the dumbest Marketing campaign ever!!!
I agree. A brand campaign sure to fall flat on it face.
your kidding? adult gym?
why dont we rename all the sports? basketball can be adult balls in holes?
Leave it to Americans to come up with something stupid!!!!!!!!!!!!!
What's wrong with stupid!! Stupid is the " new smart!!!!"
As a kid I grew up watching and enjoying Track and Field. I knew each of the major competitors and their closest rivals due to the fact that I was able to actually see the events on TV. Now, as an adult I can say that the coverage stinks. All I usually get is one or two events and a whole bunch of recaps. If folks want to get anyone excited in the US about track and field again then they can start by showing us Track and Field instead of just telling us about it. Adult Gym brings up a completely different idea and is about worth as much as a "Velvet Painting of A Whale and A Dolphin Gettin it on!".
I agree "Adult Gym". This will provide information on various sports conducted by young people. And their spirit of struggle in achieving a winner..It's a good example for young people and give the best motivation!
Not a bad idea. But the "adult" part. Makes it seem like there might be some kind of X-rated stuff going on. I dunno.
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