Faced with dying customers, restrictive laws, and lawsuits from smokers who get sick from using their product, cigarette companies have been on a desperate search for a new customer base. Now they believe they’ve found it.
Brothers Luke and Rob Wiley were sitting by Sumter Lake early one morning, preparing their duck decoys, when they heard loud footsteps in the woods behind them. “We assumed it was another hunter,” said Rob.
In need of a leadership shift, Gatorade hired former Jim Jones acolyte Jonathan Ratliff, who not only has been working closely with Gatorade developers for the past 12 years, but also played a pivotal role in the largest mass suicide in the past 1900 years.