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We all know that a “fold” exists on a website, but what people often overlook, is that there are multiple folds within a website. Each inch represents a percentage of users who no longer see your webpage.
Since Scroll Heatmaps are generated in real-time, website owners can quickly deploy changes and revisions and see how user behavior changes on the site.
Scroll heatmaps are especially important on product pages and blog posts. Product owners can move items around to higher visible spots while bloggers can see how much of their post people are actually reading.