PARIS – Scantily-clad young girls wearing make-up and sporting voluminous up-dos are promoting lingerie targeted at four-year-old-girls.
Combining lingerie and lounge wear to form ‘loungerie,’ the Jours Après Lunes line for four to 8-year-olds features a range of panties, bras, camisoles and T-shirts with lace edges, ribboned bow detailing and nautical stripes.
The shots feature young girls in poses and styling that seem far too premature for their ages.
Most of the photos are too risque to put on WWN -,the bare legs and stomachs of the girls deeming them inappropriate for publication.
In one shot, a girl wears Jackie O-style sunglasses while lounging back on a pillow, her modesty protected by just panties and a cropped polka-dot tied top.
In another, three young girls play together, their hair set in Amy Winehouse-style beehives and their lips painted bright pinks and reds.
Fashionista, which broke the story, says: ‘What’s disturbing about Jours Après Lunes is… that it’s lingerie for people who probably shouldn’t be old enough to even know what lingerie is.’
The label also includes a range for babies and another for older teenagers and ladies, or ‘femmes’. The ‘unsettling’ styling sees a grown model ‘made to look like a child, while the actual children are made to look like adults,’ according to the site.
One of the promotional pictures for the ‘femmes’ range features a teenager in a bra and panties wearing little make-up and cuddling a giant teddy bear.
The ‘loungerie’ underwear is sold ‘to be worn over and under, inside and outside,’ says the collection’s designer, who credits herself with being the first designer brand dedicated to ‘loungerie’ for children and teenagers.
Commentators have expressed concern over the apparent sexualisation of the young girls.
Marilisa Racco, author of Le Snob Lingeries told NY Daily News:
‘It’s cute when a little girl dresses up in her mom’s clothing and jewelry and high heels.
‘These pictures are not cute. It’s entirely inappropriate to put a 4-year-old in a bouffant like she’s Brigitte Bardot in And God Created Woman.
‘It’s inappropriate to sexualize children. A pearl-encrusted triangle bra on a little girl does not sit well with me.’
Her opinion may only express an American position on the subject, however. Luis Paredes, from Lingerie Journal said that the Europeans will be less offended by the pictures:
‘Recently, a lot of fashion magazines and fashion brands have come under fire for using kids in their photo spreads.
‘I think that at least here stateside, this company will come under fire as well,’ the publisher told NY Daily News.
The Jours Après Lunes photographs are reminiscent of a Thylane Blondeau shoot for Vogue that just last week whipped up a global storm over the 10-year-old’s languid poses for the Tom Ford-edited January edition of French Vogue.
Outcry over her vampish make-up, sexualised styling and pouting lips forced the young model’s TV-personality mother to close her fan site on Facebook.
This Company needs to be shut down , for putting little girls in sleezy loungerie. Also the parents of these children , need to be fined, for not having good judgment ! Same with parents putting their Toddlers on the show " Toddlers and Tiaras ! I think Jon Bene Ramsey might still be alive, if she had not been paradeing around on stage in Boulder. Sex Offenders are having a Field Day , watching those little girls, dressed up enticingly like that!
disturbing…very disturbing
in japan there is a legal "magazines" and little girls called "idols" in this magazine are little girls from ages 2,3 u to 13 15 is considered "old" and this magazine show this girl is sexual pose in japan this kind of magazines and DVDs are legal as long are not genitals expose this people won over two billions at year SO i not surprise magazines follow that kind of "marketing" is sick and gross and i will not be surprise if some dumb parents buy this kind of "clothing" But please not cry later if you daughter got rape or sexual molested . i have a 4 year and i was rape when was 8. being a rape survivor all i can said is parents have part of fault because they do not protect they kids dressing girls with this kind of "clothing" is just and invitation for pedophiles and rape is a permanent scar.
fashion world try to exploited everything to sell any kind of crap, and this is a perfect example sad is stupid people will said "how cute i don't care what other people see in this" "only sick people see this wrong because only sick minds will see something sexual in this" well guess what why you don't ask that pedophile who is watching your kid what do he thinks about that clothing.
Pedophiles dream.
I agree with Rena: This company should be shut down.