NEW YORK, NY – Old Spice has hit a home run with its latest ad campaign!
Isaiah Mustafa is the shirtless pitchman for Old Spice whose latest commercials have become an absolute sensation. The Old Spice Guy became an instant hit when the classic deodorant company’s ad campaign debuted during the Superbowl in February. Mustafa plays the role of “The Man Your Man Could Smell Like,” a suave individual who peddles body wash in ridiculous settings with extreme props – such a white stallion.
The Old Spice Guy has cashed in on his popularity with a viral ad campaign for Old Spice, soliciting fans for questions and dispensing personalized video responses in the uniquely absurd style that has made him a national treasure.
On Tuesday morning, Old Spice’s official Twitter page posted a cryptic message: “Today could be just like the other 364 days you log in to Twitter,” it read. “Or maybe the Old Spice man shows up.”
Mustafa certainly showed up, soliciting fan questions from across the Internet and responding with countless individualized – and hysterical – YouTube videos.
In a post titled “The Old Spice Man Responds To The Internet” on Reddit.com, Mustafa’s alter-ego announced the PR stunt, writing, “For one day only I’ll be fielding questions, comments and anything else you can think of.”
Mustafa spent the day wearing his trademark towel and standing in a bathroom. fielding questions like “What would happen if you were in a room with a pirate and a ninja? and “If you went back in time, how do you think a dinosaur would react to the manly scent of Old Spice?”
He also customized video for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, Perez Hilton and Olympian Apollo Ohno.
Check out some of his responses below.