NEW YORK, NY – “The Big Apple” is set to stop its secrecy and unveil its latest product!
Like any company, Apple started with an idea and a few good people to build it. Not every company is fortunate to survive, but Apple has certainly done that and has evolved into a corporate giant. Over the years, Apple has not only built a reputation of secrecy but it has also given a new meaning to the term overprotective.
In the past month, Apple has been involved in the Gizmodo controversy and even went so far as to request an apology from Ellen Degeneres for her mocking of the iPhone. Apple goes to great lengths to protect the image of its products and goes to even further lengths to ensure the privacy and secrecy of any upcoming products. Apple and CEO Steve Jobs unveiled their latest product on Monday, the new iPhone.
Jobs is set to be the keynote speaker at Apple’s Worldwide Developers Conference (WWDC) in San Francisco. It’s an annual event in which the gadget maker reveals its latest must-have devices.
This year’s conference attracted more than 5,000 developers of programs for Macintosh computers, the iPhone, the iPod and the iPad. Due to some unfortunate events, this years conference held a little less mystery than years past. An Apple software engineer lost a prototype in a California beer garden a little over two months ago.
The engineer, Robert “Gray” Powell, lost a prototype of the next-generation iPhone while drinking at the Gourmet Haus Staudt near Apple headquarters and it ended up in the hands of a 21-year-old man who then sold it to technology blog Gizmodo.
Gizmodo went ahead and revealed the juicy details to the public. The blog said that the prototype included a front-facing video camera for video conferencing and a better regular camera with a larger lens. It also has a flat back instead of a curved back, it is thinner than the previous model and has a battery that is 16-percent larger.
It should come as no surprise that Gizmodo is not on the list of scheduled attendees. The tech-blog has said that Apple has not responded to its requests to attend the June 7-11 WWDC.